Proactiv is a brand of acne treatment and skin-care products. Its flagship product is a multi-step acne treatment system that is sold on a subscription basis. The active ingredients vary depending on the country where it’s sold (e.g., US and Canadian versions contain benzoyl peroxide, while the UK formulation uses salicylic acid).

Proactiv, also known as Proactiv Solution, is a brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy Fields..